Adeel Sarfraz General Trading Co. Ltd
A Brief Story About the Company
Founded on January 31, 2022, ADEEL SARFRAZ GENERAL TRADING LLC began by serving the local market with high-quality general merchandise, including rice, flour, cooking oil, grains, corn, and vehicle spare parts. Established by Adeel Sarfraz, our mission was to deliver reliable products and exceptional service at competitive prices. Since then, we have expanded our reach globally, building a reputation for integrity and customer satisfaction. As we continue to grow, our commitment to excellence remains central to meeting the evolving needs of our valued customers.
Purpose of Company
ADEEL SARFRAZ GENERAL TRADING LLC delivers high-quality general merchandise globally, including in Gulf countries. Our products range from rice and cooking oil to vehicle spare parts. Through our online store, SPARCO ONLINE, we also offer a variety of cosmetics. We are committed to providing reliable, affordable products and exceptional service, aiming to lead in both general merchandise and beauty sectors with integrity and customer satisfaction.
Vision
At ADEEL SARFRAZ GENERAL TRADING LLC, our vision is to become a leading global provider of essential goods and services, serving all Gulf countries, including the UAE. We are committed to delivering quality products and exceptional customer experiences while driving innovation and fostering sustainable growth. Our goal is to build long-term relationships with clients and partners worldwide.
Mission
To provide high-quality general merchandise, including rice, flour, cooking oil, grains, corn, and vehicle spare parts, ensuring that all our products meet rigorous standards of excellence.
To deliver reliable and affordable products while maintaining exceptional service, with a strong focus on achieving customer satisfaction and addressing their evolving needs.
To expand our presence globally, including all Gulf countries, by leveraging our commitment to integrity and building lasting relationships with clients and partners worldwide.
To drive sustainable growth through innovation and continuous improvement, aiming to be a leading provider in the general trading sector and contributing positively to the communities we serve.
Our Key Objectives As A Trading Company
Customer Satisfaction: Ensure high levels of customer satisfaction by delivering reliable products and exceptional service. Focus on understanding and meeting customer needs and expectations.
Quality Assurance: Maintain the highest standards of quality for all products offered, including rice, flour, cooking oil, grains, corn, and vehicle spare parts. Implement rigorous quality control processes to ensure product excellence.
Global Expansion: Continue to grow and expand our market presence both locally and internationally. Explore new markets and opportunities to reach a broader customer base.
Competitive Pricing: Offer competitive prices while maintaining product quality. Strive to balance cost-effectiveness with value to customers.
Innovation and Adaptation: Stay ahead of industry trends and adapt to changing market demands. Invest in research and development to enhance product offerings and operational efficiency.
Integrity and Trust: Build and maintain a strong reputation for integrity and reliability in all business dealings. Foster trust with customers, suppliers, and partners through transparent practices and ethical conduct.
Sustainability: Incorporate sustainable practices in sourcing and operations. Focus on minimizing environmental impact and supporting eco-friendly initiatives.
Employee Development: Invest in the growth and development of employees. Provide training and opportunities for career advancement to build a skilled and motivated workforce.
Efficient Operations: Optimize supply chain management and operational processes to improve efficiency and reduce costs. Implement technologies and best practices to streamline operations.
Community Engagement: Contribute positively to the community through corporate social responsibility initiatives. Support local causes and foster a sense of social responsibility.
Product Overview
A Brief Story About The Product
At ADEEL SARFRAZ GENERAL TRADING LLC, we began with a vision to offer high-quality essentials. Our premium rice, versatile flours, and health-conscious cooking oils quickly became staples. We expanded to include nutritious grains and corn products, and essential vehicle spare parts, ensuring reliability and quality. Each product reflects our commitment to enhancing everyday life and meeting diverse needs.
Our Product Range
At ADEEL SARFRAZ GENERAL TRADING LLC, we offer a diverse range of high-quality products to meet various community and market needs. Our selection includes premium rice, available in long-grain and short-grain varieties, ensuring a staple food source that meets diverse culinary preferences. We also provide a range of flours, including all-purpose, whole wheat, and specialty blends, ideal for both baking and cooking. Our cooking oils, such as vegetable, olive, and sunflower oil, are chosen for their health benefits and versatility in cooking. Additionally, we offer nutritious grains like barley, oats, and quinoa, and high-quality corn products including whole kernels, cornmeal, and corn flour. To support vehicle maintenance, we supply a comprehensive assortment of vehicle spare parts, from engine components to brakes, ensuring safety and performance. Each product is carefully selected to address specific needs, reflecting our commitment to quality and customer satisfaction
Meet Our Team
At ADEEL SARFRAZ GENERAL TRADING LLC, our dedicated team is at the heart of our success. Each member brings a wealth of experience and expertise to their role, working together to drive our mission forward. Get to know the people who make it all happen:
Founder & CEO: Adeel Sarfraz
Adeel Sarfraz established ADEEL SARFRAZ GENERAL TRADING LLC with a vision to deliver top-quality products and exceptional service. As the Founder & CEO, Adeel's leadership and strategic direction are pivotal in steering the company towards continued growth and excellence.
Chief Financial Officer (CFO): Ahmad Yar
Ahmad Yar oversees our financial operations, ensuring that we maintain fiscal responsibility while supporting our strategic goals. His expertise in financial management is crucial for maintaining the company's financial health and stability.
Chief Marketing Officer (CMO): Nabeel Sarfraz
Nabeel Sarfraz drives our marketing strategy and brand development. With a keen eye for market trends and customer needs, Nabeel ensures that our products and services reach the right audience effectively.
Chief Information Officer (CIO): Faheem Sarfraz
Faheem Sarfraz manages our information technology infrastructure and strategy. His role is essential in maintaining our digital systems and ensuring that our technological capabilities support our business objectives.
Account Manager: Mujtaba Jawad
Mujtaba Jawad handles client relationships and account management with a focus on delivering exceptional customer service. His role is key in maintaining strong connections with our clients and ensuring their satisfaction with our products and services.
Personal Secretary: Tamkeen Fatima
Tamkeen Fatima supports our executive team with administrative excellence and organizational skills. As Personal Secretary, she plays a crucial role in managing schedules, communications, and ensuring that the daily operations run smoothly.
